Desirable, useful and doable are the three main characteristics, which are needed for an innovation to be successful and gain access to the market, according to the SCCER BIOSWEET partner Serge Biollaz: Desirable in the market place, useful for the intended purpose, doable for the manufacturer of a new product. This was the opening note, to attune the twenty participants to the Workshop “von der Idee zum Markt: Social Business Collaboration” on November 17, 2016 at ETH Zurich. The event was co-organized by the SCCER BIOSWEET, the Swiss Wood Innovation Network (S-WIN), and NFP66 „Ressource Holz“.

Read the report “Von der Idee zum Markt 2017”